A custom CRM built for how a travel agency actually sells

Apple Travel runs every quote, booking, and follow-up through WhatsApp and spreadsheets. We replaced that with a single internal system that tracks leads, itineraries, payments, and agent performance in one place.

#CRM #CRM
#OPERATIONS #OPERATIONS

Overview

Software 2026

Apple Travel is a Medellín-based travel agency with over 20 years in the business, managing corporate and leisure trips through a network of advisors who coordinate everything by WhatsApp. As the agency grew, so did the number of open quotes, installment payments, and trips in progress — with no central system to track any of it.

We designed and built a custom CRM from the ground up: lead intake, quote-to-booking pipeline, payment plan tracking, itinerary management, and per-advisor performance visibility, all inside one internal tool built around how the team already works.

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Industry Travel & Tourism
Year 2026
Client
Apple Travel
Focus area
Internal Software & CRM
Category
Software Development
Duration
20 weeks
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Every advisor now works from the same pipeline instead of scattered chats and spreadsheets — from first contact to final payment, with nothing falling through the cracks.

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